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    About

    SHIFT is a new event series for AIGA Raleigh that focuses on helping ease students’ transition into emerging designers, and elevating their skill… Read More
    SHIFT is a new event series for AIGA Raleigh that focuses on helping ease students’ transition into emerging designers, and elevating their skills as they move forward as professionals. As part of a team of community members working to design SHIFT’s identity and branding guidelines, I contributed concepts and provided constructive criticism. After hours of ideation, critique, understanding the visual needs of the event and agreeing upon a final design, my concept was chosen to be the official SHIFT logo. I arrived at this logo concept by seeking to visually represent transition, and pairing it with the concise, action-oriented nature of the name SHIFT. Read Less
    Published:
Final logo
Business card concept #1 mockup
Business card concept #2 mockup
Brand guide sheet
Event banner
Branded text layout concept.
Alternate logo concept