This is a project created for the CEO of Nationwide Mutual Insurance. His name is Steve Rasmussen.
He was inviting 30 individuals to join him for an exciting weekend in Phoenix Arizona to witness Super Bowl 49. The weekend was full of all access passes and dinners with pro athletes. There were parties with celebs and then of course the BIG game.
My job as the lead designer on this project was to partner with a copy writer and put together several concepts to present to Sports Marketing.
After a few rounds of conceptual thinking and designing, these designs were created and helped to bring this entire campaign together.
This was a great project to work on for the challenge of coming up with ideas plus the ability to work with the NFL and get their approvals.
Save The Date:
This was created to sent be sent via email to each of the individuals invited to attend.
Invitation Package: Invitation
This is the invitation sent to each of the luky invitees.
Invitation Package: Personalized Letter
This is the personalized letter sent to each of the luky invitees.
Invitation Package: Itinerary
This is the Itinerary sent as part of the invitation sent to each of the luky invitees.
Gift Option: Signed football from Peyton Manning placed in display case
The Above is a gift option which includes a box to hold the signed ball and display case and also serve purpuse to enclose the invitation package as well. All of this was sent out to the invitee prior to Super Bowl 49.
Complete Campaign:
Above is the complete campaign which includes the Save the Date, Invitation package, Gift option, Table tents, Name cards, Welcome card, Departure card, Light box signage, Door signage, and Retractable signage.
Above is the complete campaign which includes the Save the Date, Invitation package, Gift option, Table tents, Name cards, Welcome card, Departure card, Light box signage, Door signage, and Retractable signage.
