«Childhood Period Park»
Development of visual identity for the Child Center in Moscow
Moscow, Michurinsky Prospect, 16
The idea of the visual identity is associated with the name of the center
and is based on the kids’ drawings of dinosaurs.
Characters play an important role in the interior space planning of the center: each dinosaur inhabits a specific zone: swimozaurs live in the pool, jumpozaurs can be found in the game room, and yammyzaurs spend their time in the cafe.
Kids fell in love with the visual identity at once
and the brand continues to develop successfully.
By Plenum.
Brand Consultant Ilya Lazuchenkov.
Art Director Egor Myznik.
Designers Irina Vasilenko.
Project Alina Andreeva.
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