Joe Black retail / Marseilles
Joe Black-Marseilles
Joe Black is the freedom of shapes, the elegance of compositions, the refinement of assemblies, materials and chromatic balance. It is also the mention or citation, sensitive and respectful and yet always distant; sometimes amused, sometimes ironic of all that universally structured and determined the trend of men's ready-to-wear for the past four decades.
It is nevertheless what struck me as obvious from my first encounter with the collection. And that is what led me to define the identity-store for the brand Joe Black. Accordingly, there isn't one recurrent single pattern, declined and unwound from the shop front to the fitting-room through the storage shelves or the tables for unfolding the clothes.
All the elements of the current merchandising are naturally present, consistent and effective, but the overall cohesion comes from the assumed and thoughtful eclecticism that drove the creation. This eclecticism is reflected in the use of a wide variety of materials which without affectedness or sophistication but with the greatest care are used at the will of uncompromising functional requirements such as unbridled narrative fantasies.
Joe Black retail / Marseilles