The aim of the brand is to engage the audience with something practical to make them experience the value of time, the invaluable moments of shear concentration and creativity, and the slowness of the process of making the crafts. For this, I used the concept of multilayer packaging with information about the crafts on different layers. So, you discover the product as you open it and while you open it, you can read the info and it takes even longer to get to the product inside.
The concept of patchwork and collage is used throughout the design. The patchwork gives the feeling of craft and makes the layout look less methodical and more interesting. The visual concept of patchwork in the packaging goes in the layouts of the report and the visual summary as well fitting everything into a visual concept.
~ Thank You ~
