Cross Media 2013 Theme.
Customer Touchpoints.
This Direct Mail Invite was designed as a recipe card and was finished by Nova Direct who add the "scratch and sniff" element to the paper.
The Direct Mail was personalised for each customer and contained a unique Personalised URL (PURL) for them to register.
On the day the customer could visit the stand and collect their chosen muffin in a personlised bag.
