Ciccio Cali, part of the Ciccio Restaurant Group, was founded in St. Pete, Florida. When they decided to expand and explore franchising, the restaurant group approached my agency to refresh the brand. 

 

The restaurant believed in a few things. First, that they make good, clean food that makes you feel good. Second, they were a Florida restaurant with a chill California vibe. And third, they wanted to communicate that you can visit them for a quick lunch between work, for a beer and good meal at dinner, or to kick back on a Sunday for a tune filled brunch.

 

Creative Director: Elliott Bedinghaus

Designer: Jessica Guy

Photography: Dylan Melcher