Adventure is everything that chlidren are looking for. Despite of this, knowledge is one of the most important thing they need to improve them future. Based on these ideas was concept the marketing campaign Letters' Adventure (Aventura das Letras).
This campaign was elaborate to increase the My Little Friend magazine's (Nosso Amiguinho) sales. There are some advertisements and details bellow.
These were my very last project at CPB. Curently, I'm at home in my greatest adventure with my baby girl.
The customer demanded this realistic language in the brand, then I mixed up with some flat, colorful and hand made details in the advertisemnts in order to remains children's draws.
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