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    Hail and Unite is a student organization at the University of Michigan that aims to produce a pump-up song featuring Grammy award-winning artists… Read More
    Hail and Unite is a student organization at the University of Michigan that aims to produce a pump-up song featuring Grammy award-winning artists and in-house talent. They asked me to redesign their logo and create a new marketing campaign. Unfortunately, the organization had recently been under fire for the misconception that it was a planned replacement for the beloved Michigan Fight Song, so my job was a tough one. I had to rebrand something that was reviled by most of the people who had ever heard of it. This is what I came up with. Read Less
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Hail and Unite
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Hail and Unite is a student organization at the University of Michigan that aims to produce a pump-up song featuring Grammy award-winning artists and in-house talent. They asked me to redesign their logo and create a new marketing campaign. 
 
Unfortunately, the organization had recently been under fire for the misconception that it was a planned replacement for the beloved Michigan Fight Song, so my job was a tough one. I had to rebrand something that was reviled by most of the people who had ever heard of it. This is what I came up with.