Hail and Unite
Hail and Unite is a student organization at the University of Michigan that aims to produce a pump-up song featuring Grammy award-winning artists and in-house talent. They asked me to redesign their logo and create a new marketing campaign.
Unfortunately, the organization had recently been under fire for the misconception that it was a planned replacement for the beloved Michigan Fight Song, so my job was a tough one. I had to rebrand something that was reviled by most of the people who had ever heard of it. This is what I came up with.