| 閱讀 NONSTOP ! | Reading Nonstop !
2017 誠品書店捷運店 整裝新開
2017 Eslite MRT Bookstore Reopen
紅燈請留步 ! 整裝前特賣
閃黃燈注意 ! 生活風格市集
綠燈起步走 ! 整裝再出發
Just keep walking, keep reading.
| 概念 Concept |
捷運店整裝視覺配合企劃發想
透過類似早期電子遊戲pixel art風格 (如超級瑪利歐) 的拼豆元素
繪製各式交通號誌與捷運、客運等匯集於台北車站的大眾運輸工具
創造出童趣又具辨識度的畫面，整體呈現出活潑熱鬧的氛圍
專案共分三階段，配合門市的排程，分別以紅綠燈的三色呈現
搭配集點卡及限時限量的多種贈品販促，導客並回流
讓捷運店在閉店前特賣、休館整裝期間、整裝新開後，各環節都豐富有趣
下面將依順序列出集點卡與三階段的部分文宣及現場照片
The event was about the Reopen of Eslite MRT Bookstore. The elements of design were transportation tools and traffic signals which were drawn by pixel art. There were three phase in this event, which respectively linked to red, yellow, and green light of a traffic signal. The activities were all different, so the representative colors were also not the same. The designer aimed to create playfulness and recognizable images, and to present a lively atmosphere.
| 集點卡 Loyalty Card |
誠品書店捷運店 | 台北市中正區忠孝西路一段47號B1F (台北車站K區地下街) | 02-23759488
誠品書店站前店 | 台北市中正區忠孝西路一段47號B1F (台北車站K區、M區地下街) | 02-66328168
| 紅燈請留步 : : 誠品捷運店 整裝前特賣 |
2017.04.01 － 04.10 整裝特賣
2017.04.11 － 05.04 暫停營業
| 閃黃燈注意 : : 誠品站前店 地下市集登場 |
2017.04.10 － 04.30 生活風格市集
| 綠燈起步走 : : 誠品捷運店 整裝再出發 |
2017.05.05 － 05.31 REOPEN
THANK YOU
