Developed Style Guide for "Collette Cares," a sub-brand of Collette encompassing all of Collette's volunteer projects around the globe.
Dark green is Collette's primary brand color. Pink was chosen to represent children/youth, create visual warmth and brightness, as well as because of its opposition from green on the color wheel and therefore a complimentary accent. The pale green used as a background color is a percentage of Collette's green.