Andrew Camp's profile

Andrew Camp, Book 2017

Total Being
Brand launch

THE BRIEF To create a unique brand position for a nutritional healthcare company specialising in hair analysis service across all channels of communications.
THE SOLUTION Was to educate, persuade and inspire the feeling of wellbeing rather than align themselves too closely to the pharmaceutical industry.
 
ConvaTec Wound Therapeutics
Brand and Corporate Brochure following new Brand guidelines.
 
ConvaTec Wound Therapeutics
Amadeus Product Brand

A new concept for the treatment of venous leg ulcers was under research and development and a 'soft' launch web site was required. It was to be marketed under the newly formed ‘ConvaTec Wound Therapeutics’ franchise.
 
Abbeyfield
Brand development for Housing Charity

THE BRIEF Present literature and campaign material looked very tired and dated, and did not reflect the modern and progressive charity Abbeyfield wanted to portray.
THE SOLUTION  By using fresher colours, icons with clear signposting and messaging, a fresher more modern style was developed for use over all communications.
 
 
 
YOTTA
Logo and Brand Concept, Technology
 
CANDOVER PLC
Web site concept
 
ConvaTec Wound Therapeutics
AQUACEL and AQUACEL Ag Product advertising
 
THE BRIEF As competitors were launching similar products to AQUACEL and AQUACEL Ag dressings, ConvaTec needed to position themselves as leaders in their markets.
 
THE SOLUTION A campaign with a ‘copy cats ’theme, played on the maxim that imitation was the highest form of flattery, or that the competitors products were merely imitations, or ‘copy cats’. This communication was aimed at Nurses who made decisions on which dressings were used.
TRANSPORT FOR LONDON
Campaign

THE BRIEF A campaign to promote TfL’s investment in a new fleet of hybrid and NOx buses was required.
THE SOLUTION Using the key benefit that these new buses are environmentally aware and promote a cleaner London, a series of memorable campaign images and headline were developed.
 
Kiki McDonough
Product portfolio

THE BRIEF To create a unique portfolio piece, showcasing the range of jewellery for a leading London based jeweller.
THE SOLUTION Combining a traditional linen textured outer cover with product pages digitally printed onto a textured water colour paper, ensured the finished document oozed premium luxury brand!
 
DRS Data plc
Annual Report 2012
 
Femara
Campaign concept for Cancer drug treatment
 
Perrin Myddelton
Logo, stationery and literature
 
AVIVA INVESTORS
Advertising concept
 
Simonds Farsons Cisk Plc, Blue Label
Consumer product advertising
Andrew Camp, Book 2017
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