The new identity for TigerTMS is full of personality focusing on the tiger features like the eyes, claws and skin. The main idea is to transform and adapt these tiger characteristics to the brand in a versatile and unique way. TigerTMS logotype is simple, well balanced and very consistent. There is no confusion between the elements (the symbol and the brand’s name) because each one is designed to offer visual harmony. The two colours – dark green and golden – offer the logo a distinct and strong look. TigerTMS new identity can be used in several applications without losing its own personality.
LEONARDO FIBONACCI *c. 1170 †c. 1250
In the Fibonacci Sequence each number is the sum of the previous two numbers.
Fibonacci Sequence can be appliable to the growth of every living thing.
The grid is designed through the Fibonacci Sequence.
In the Fibonacci Sequence each number is the sum of the previous two numbers.
Fibonacci Sequence can be appliable to the growth of every living thing.
The grid is designed through the Fibonacci Sequence.
The shape of the tiger’s eye is achieved with spacial relations between the circles from the previous grid.
The grid (5x5) is designed through the Fibonacci Sequence.
