THE GOAT KEEPERS
Serbia used to be the world’s biggest producer of goat milk products by 1960's until some crazy state regulation banned
the goat keeping business, as goats started to be perceived as pests. But, go, go, goat business! It takes courage to embark
on a business as difficult as producing the specialty goat cheese. Beocapra company had the idea of putting
up a goat farm and selling milk to the producers of yogurts, cheeses and other milk products. The market
conditions and the economy situation dictated the other way. They decided to go on with the production
of packaged goods as well building up the dairy plant and needed the identity for the
start-up brand - from name to brand management.
Our client had the plan to export this sophisticated product and we came up with the name Kozari.
It has international appeal and in Serbian it says exactly what it is - The Goat Keepers.
By mixing the raw and polished, we came up with the stylish and innovative packaging and communication materials.