PHISIO4U

Logo for physical rehabilitation and physiotherapy clinic.

The PHISIO4U logo was inspired in the famous scheme of human evolution. The main idea is to represent a sequence of human figures in the life cycle, depicting the 3 ages. It is a given that the 3rd age is the culmination of our life, being the stage that demands more health care and personal assistance. Since it is this is the target audience par excellence of this service, I intend to give prominence to the last figure that occupies two moments: the lack of mobility (before) and recovery (after). This last phase represents the factor of recovery represented by the apotheosis / explosion of joy that works as an effect / promise of the success of the PHISIO4U service. A good logo is one that has the ability to tell us a story, and in this case the sequence of images adds even more strength to the name itself. Below are all represented the details/secrets of the logo.

The 'PH' is a Latin representation of the letter 'F' and also works as a tribute to this spelling abandoned by the Portuguese language.
The word 'PHISIO4U' is pronounced in English and reads: phisio for you

The 'PH' is a Latin representation of the letter 'F' and also works as a tribute to this spelling abandoned by the Portuguese language.
The word 'PHISIO4U' is pronounced in English and reads: phisio for youThe sequence of images works like a graph with 'highs' and 'lows'. The only low point coincides with old age/ loss of quality of life.

The cane in the air has the same angle of inclination as the hypotenuse of the four.
At the same time it represents the 'right' sign.

The four has been adjusted to the same thickness as the lettering and its 'beam' shares the same height as the 'beam' of the letter 'H', maintaining the balance of the word. On the other hand, the four is enlarged for readability reasons. By representing it with the same height as the other letters, when looking at it from a distance, it will appear fuller than it really is (shown below).