Brief
Connect an audience of your choosing to a product or service
from a global brand in a way that wasn’t possible three years ago.

Background
Many school-age children suffer because of learning disability from dyslexia.
What would happen if the children had a tool of "Self Terapy"
that allows parents to monitor learning progress? 

Scholastic introduces: Harald, the ring that gives power to the children. 
Many children in the world have dyslexia and has no way to monitor 
their improvement with a noninvasive tool.

Problem
Dyslexic children have difficulty reading quickly, correctly and autonomously.

Idea
Ring to be put to the index finger, connected to an app that allows
precise monitoring of the degree dyslexia.


Adci Award 2015 — Bronze 



Credits
Creative Director: Jack Blanga
Art Director: Francesco Mollo
Copywriter: Raimonda Fila
Motion Graphic: Enrico Madau