As you can see above, the names are fictional. Sidwich and Murgatroyd are references to Preston Sturges' 1941 film The Lady Eve, while Stappël... well, I thought it'd be funny if the staple were actually named after someone. The law firm of Dewey, Cheatham, and Howe was an old joke when my grandparents were kids.
I also decided to feature portraits of the creators on the packaging. They're friends of mine Photoshopped on to other bodies (Presidents Grover Cleveland and Theodore Roosevelt, respectively)... or, as seen below, blended into a painting (of early computer pioneer Ada Lovelace).