Any modern day user of the internet is familiar with Wikipedia, the world's most popular online encyclopedia. “Wikipedia contains more than 34 million volunteer-authored articles in over 288 languages, and is visited by more than 447 million people every month, making it one of the most popular sites in the world. It has become the largest collection of shared knowledge in human history. The people who support it are united by their love of learning, their intellectual curiosity, and their awareness that we know much more together than any of us does alone.The Wikimedia Foundation is the non-profit organization that operates Wikipedia and other free knowledge projects.”
The Wikimedia Foundation commissioned me to conceptualize and illustrate a design to help rebrand their online store merchandising that would capture the attention of its curious and scholarly audience.
The Wikimedia Foundation commissioned me to conceptualize and illustrate a design to help rebrand their online store merchandising that would capture the attention of its curious and scholarly audience.
The concept phase began with the idea of expressing free and infinite knowledge through the lens of typography. The numeral zero captures Wikimedia’s mission to provide its services at zero cost. The design stylistically references the illuminated manuscripts of old, using black letter typography and ornamental flourishes for a modern take on recorded history’s first encyclopedias.
Woven throughout the design, are hidden symbols of technological innovation such as usb connectors, power adapters, and wifi symbols. These symbols merge with antiquated flourishes to express Wikimedia’s use of modern technology to spread the ancient cannon of human discovery.
The Free Knowledge shirt is available in unisex and womens sizes from the newly launched Wikimedia Foundation Shop & additonal information about this project is on my personal portolio.
