MARK & WEBER – Social Media and Politics
México
Digital political marketing is the specialty of Mark & Weber. Based on the state of Querétaro, the agency was created to provide effective communication solutions in digital and social media. We’ve developed an identity that is easily adapted to the current political terrain and can cope with future scenarios without merging with any political movement or ideology.
The name consists of references to two of the most important thinkers and architects of modern social science and politics, Karl Marx and Max Weber, and an almost literal reading of the brand field and specialty: Mark (marketing) and Weber (web).
We solved their identity without the application of shapes, textures or patterns, based on the idea that in terms of political messages what matters is what is said and even more the way you say it. Single quotes suggested as part of some characters in the logo talk about their objective to provide effective solutions to solve communication problems.
In La Tortillería we wanted to give Mark & Weber a useful identity with different visual and literal messages expressing the same idea, a specific goal and an interesting view.
