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    Brand identity for Good Co. Coffee
Good Co. Coffee
All lobby coffee shops look and feel the same. Beyond the actual product, they make very little effort to engage the office crowd as they take a break to purchase that all important coffee.
The name Good Co. was developed as a play on both Good Company and Good Coffee. It seeks to engage the corporate executive with a witty narrative, a dialogue that aims to promote the encounter in a humorous and relevant way.
Good Co’s strong black and white style and engaging dialogue breaks the usual code of coffee environments. It’s deliberate use of “corporate speak”, which at the same time references coffee performance makes it a stand out experience that lives beyond the coffee itself.