Young Lions Film 3rd Place, Turkey 2015
Brand: ICC (Istanbul Cycling Club)
Copywriter: Kerem Tüten
Art Direction: Gökhan Buluk
Brand: ICC (Istanbul Cycling Club)
Copywriter: Kerem Tüten
Art Direction: Gökhan Buluk
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A plastic handle. Until 2 minutes ago, it was just an ordinary plastic handle.
Now, it’s my travel companion. Well, it’s better than yesterday’s emergency handle.
At least this one moves. Yes, what was that Socrates quote;
"To move the world we must first move ourselves."
I should feel proud travelling beside the companion with such a mission for mankind.
Especially considering this no one forcing it to move the world.
Just look at, all the absurd things we have to stare at in public transport
to avoid having to make eye contact.
Sometimes I ask myself why I start thinking all these things. Am I philosopher?
Guess not. What kind of a philosopher gets off at Hacıosman anyway…
Live this not. Live the city.
Ride a bike.
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Don't ride your mind, ride the city.
Enjoy!
