I ran a contest in May 2015 for Waimea Plantation Cottages. We gave away a 3 day/2 night getaway at the hotel.  I ran Facebook ads and reached out to multiple key influencers on Twitter to drive traffic to the contest. The post received 1,966 likes,  1,361 comments, 12,065 clicks, and reached 47,120 people. The CPC was $0.05. This contest brought new fans to the page while simultaneously creating excitement and brand loyalty amongst current fans.