The key insights that I've focused on was cyclists who rides at night. This campaign is to promote the awareness of cyclists to road users. I've created an event for this campaign, the purpose of the event is to get night riders to father around the city at night and decorate their bike with 'glow in the dark' ink to get road users' attention.

 

To let audience participate this event, I've created an identity for this event which is GetBright! Besides that I've created an invitation card which will be place on handlebar grip of the bike to let audience notice it directly. The empty jar for audience to fill up the ink will be placed in a package which will be hanging on the bike as well. This event will engage audiences to keep themselves involve in the event and promote GetBright! campaign to road users.

The direct mail and invitation card will be hanged on bicycles to let people notice about the motive of this campaign.