This is a menu design made for the MGL club - Mestno gledališče ljubljansko (english: Ljubljana City Theatre).
When designing this i tried to make their customers imagine what kind of a drink they want to have on the table in front of them, putting the glasses corresponding to their style of drink in a space where they would actually stand.
Though it consits of three pairs of product pages which are somewhat contextually connected, my main point was that each style of products would have its own page, creating clear and orderly menu, with minimial number of pages to reduce printing costs. Also, since it is printed on a heavy matte water-proof coated paper we decided to use a metal spiral for page binding instead of traditional page folding for better durability (paper layer separation, due to folding and possible ''sponge'' effects later).
When designing this i tried to make their customers imagine what kind of a drink they want to have on the table in front of them, putting the glasses corresponding to their style of drink in a space where they would actually stand.
Though it consits of three pairs of product pages which are somewhat contextually connected, my main point was that each style of products would have its own page, creating clear and orderly menu, with minimial number of pages to reduce printing costs. Also, since it is printed on a heavy matte water-proof coated paper we decided to use a metal spiral for page binding instead of traditional page folding for better durability (paper layer separation, due to folding and possible ''sponge'' effects later).
