An all natural energy drink line inspired by the phases of the moon. This product is geared toward a young-adult/ college-age audience and is designed to provide a healthy boost of energy for all of a young adults needs. Each flavor has a different amount of caffeine, as depicted by the phase of the moon on the bottle, so as to provide the perfect boost for a consumers every need. All Nighter, with the new moon, packs the strongest amount of caffeine of the line to keep the consumer awake for those long nights of "studying." Hangover, on the other hand, has just enough caffeine to give the consumer the boost to get through the hangover struggle, while focusing more on hydration and nutrition.