in 2003, we had the opportunity to re-launch the 80 year-old Gandy's Dairy brand. The tagline and direction was based on the theme of "It's That Good." For the TV, we set up the extremes of a food fight erupting in a school of etiquette. At peril is the milk that wobbles precariously until a valiant young student dives in to the rescue.
I've included some production spots as this kind of shoot is a rarity these days. First, we had a generous client with a strong budget. Next, we shot on location using 35 mm film and a large cast. Production-wise the shoot was a challenge. Not only were we staging a food fight in a historical mansion, we also had to tell the story in a 30 second window. Once the food was flying, there was no going back and reshooting. In the edit bay, we had to play with the grammar of visual storytelling to contract and expand time. See captions below for more detail.
Agency: Kinara Advertising
Creative Direction: Sean D. Young
Writing: Sean D. Young
Art Direction: Oscar Arvizu
Production Company: Motivfilms
Producer: Jim Rutherford
Director: Eric Bute
Director of Photography: Brian Capener
Editing: Sean D. Young
Coloring: Bob Festa