Image from Dan Matutina
Two years ago, Barista Box quite literally came from a box filled with brewing equipment. It was Miguel's ways of coping with the fact that there was no good source of coffee in our university campus. He started giving away free cups of coffee to students, and this simple gesture was well received by the community. Eventually, Barista Box grew into a mobile coffee truck service, and has been elevated as one of the country's best places to grab a coffee.
The truck was modeled after the French Citröen H-van. The body was custom-made and was fit into a new chassis, making it fully functional and mobile.
It features a full espresso bar, brewed coffee set-up, seating and tables, and shade from the impreccable Manila heat.
The color of the truck was inspired by the colors of milk and coffee.
The custom emblem showing the Barista Box logo. The "BB" logo came from the original logo of Citröen which consisted of two upward arrows.
Our mobile shop is found inside the Ateneo de Manila University and is completely run by students.
Miscellaneous collaterals for Barista Box includes custom aprons and hats for baristas.
The menu featuring a short selection of espresso-based and brewed coffee items. We focus on serving just the essentials, with the aim of highlighting the taste and nuances of our coffee in every cup. The herringbone texture on the paper is also the same as the fabric on the apron.
Custom dry seal embosser for application on documents.
Custom trays feature cut-outs in the wood, allowing us to secure our glassware perfectly in them.
Life is too short for bad coffee.
Creative Team
Art Direction, Design, and Animation: Isai Araneta
Photographers: Miguel Santiago, Noel Narciso, Chi Punzalan
Additional Animation: Mikee Fernando
