OBJECTIVE: To launch a Debit Card that expresses the choice of the target audience i.e. Youth. The main objective was to make it interactive, engaging and interesting.
SOLUTION: We created a wide range of designed Debit Cards from a wide range of category for the customers.
They could choose from the gallery or upload an image of their choice to incorporate the same on the personalised
Debit Card. And the range was named, ICICI Bank Expressions Debit Card - Your Card. Your Design.
