My campaign was based around the relationships we have in day to day life that are most important to us, the demographic for the tests is 60 - 74 year olds so I focused on the spouse relationships the older generation have. The loss of these relationtionships are strongly felt, bowel cancer despite being a slow growing cancer can rip apart these relationships so my idea was that for the short time the test takes to complete the benefits can give ou so much more.