• Add to Collection
  • Tools Used
  • About

    About

    First visual of a three-piece-series print-advertisement-campaign, depicting the entire product line of swiss startup guitar manufacturer Relish … Read More
    First visual of a three-piece-series print-advertisement-campaign, depicting the entire product line of swiss startup guitar manufacturer Relish Guitars, www.relishguitars.com. The concept of the whole series is to adress the sex appeal of this young and innovative guitar brand, seeking to revolutionize the electrical guitar market. We chose to produce the image in Cgi instead of Photography because it allowed a lot of freedom in shaping and positioning the audio cables, in order to create the feeling of them really being alive creatures seeking the connection to the guitar. It also made it possible to design our own customized audiojack plugs and cable styles. So what makes this guitar so special? Well, through the combination of new materials and an innovative construction, a new electric guitar experience has been created for an unbelievably warm and vibrant sound. A new era in the evolution of sound. Top that up with a stunning design, et voilà! That's what makes Jane "The Sexiest Guitar Alive". Read Less
    Published:
The Sexiest Guitar Alive
Print ad for Relish Guitars Switzerland, promoting their flagship guitar Jane.
Concept: Frédéric Müller
Client: Relish Brothers AG, Switzerland
CGI / Retouching: Frédéric Müller
Special thanks to: Luminous Creative Imaging, The Netherlands
Close-ups:
CGI production-process:
Covered by german guitar magazine "Grand Guitars"
 
Find the second visual of the campaign here: "The Most Seductive Guitar Alive"
Find the third visual of the campaign here: "The Most Beloved Guitar Alive"
 
Special Thanks:

...to Relish Guitars Switzerland for the creative freedom and support. 

www.relishguitars.ch
L

...to friends at Luminous CI for tips, tricks and expertise during print finishing.
www.luminous-ci.com

&
...to you, for watching!