Eyes Bigger Than Your Stomach
NAMING & BRANDING
"Food Rush" means saving time, yet still being able to eat real food. We needed a brand that is dynamic, but also one that shows that the process is fun and easy. We designed a set of custom icons that was paired with matching typography and color palette. "Museo Sans Rounded" font is characterized by a nice, clean feel with oval glyphs that compliment the strokes of icons. This was further enhanced by lively yellows and blues.
Made to order
The app was designed to appeal to a very specific target – millennial active iOS users. This group is willing to experiment with bold and original products without fear of trying new solutions. We could take more design risks with custom UI elements and animated interactions.
Nom Nom Nom
Having our target in mind, we kept the language direct and friendly. Instructions were written following gamification patterns, creating a feeling of playing rather than performing a set of tasks.
ICON DESIGN & ANIMATION
We created a custom set of icons representing food items, cuisine types and meals. These pictograms convey a sense of fun and give the app personality and charisma. When the project was complete, Foody Icons were released for free for anyone to use.
You Are What You Eat
Millenials are eating out more than ever – they were raised on takeout and quick meals to go. Food Rush is here to disrupt that mentality by making it quick and easy to cook at home.
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