Live Adobe MAX – The Creativity Conference Keynote
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    The second hackathon we participated in as students was led by Apple's original branding designer, Tom Hughes. We were assigned to our teams and … Read More
    The second hackathon we participated in as students was led by Apple's original branding designer, Tom Hughes. We were assigned to our teams and set out to ideate, brand and design any ideas we felt were interesting. We were given 4 hours to come up with a feasible presentation. As a photographer, I suggested we create a community focused app that allowed photographers to connect with models, and vice versa. The end result was an app we named Portra. Since the focus was on branding strategy, not user interface design, we spent the majority of the time focusing on the why's and hows of our identity, with the iPhone app's design coming along naturally using Bolt UI over the course of the few hours we had. Our team was once again chosen as the winning team, this time by Tome Hughes himself, due to "awesome design". Thank you to Charles Daoud for Voga font. Read Less
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