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Branding Blake Griffin

The Griffin (Greek: grýph, Latin: gryphus) 
The Griffin is a legendary creature with the body of a lion and the head and wings of an eagle. As the lion was traditionally considered the king of the beasts and the eagle was the king of the birds, the griffin was thought to be an especially powerful and majestic creature. Griffins are known for guarding treasure and priceless possessions. In antiquity it was a symbol of divine power and a guardian of the divine.

Source: wikipedia: http://en.wikipedia.org/wiki/Griffin

Promotions (swag; gratís) 
Everyone wants to claim they were there. They saw Blake posterize Mozgov or saw a reverse-alley-oop-jam in person. So, let’s make it official. Create an icon, badge or symbol that signifies you witnessed a GRIFFIN. These can be passed out at games only when a worthy Blake Griffin dunk has ascended on the crowd. It can become a collectable element that will help build the in-arena experience and make it become more of an exclusive event or club.

iPhone App (mobile promotions) 
Now everyone can get dunked on by Blake Griffin with the new Blake Griffin “Griffin-ized” iPhone app. Simply add already cut out photos of Blake Griffin dunking to any photo on your mobile device. Save and share with family and freinds through your mobile device and other social networking platforms. 

Branding Blake Griffin
Published:

Branding Blake Griffin

Concept for the branding of NBA Player Blake Griffin of the Los Angeles Clippers

Published: