Every fall, the Children's Theatre Company hosts The Curtain Call Ball, its most important annual fundraising event. For several years, we've had the pleasure of collaborating on the event theme and designing the invitation. The 2006 theme “Play Big” created an expectation that the Curtain Call Ball would deliver a great party—the charity event you look forward to attending.
The invitation introduced the program for the evening using cards that illustrated the individual activities. When opened, the folded mailer doubled as a poster for the event.
Each part of the evening’s slate of activities used illustration to celebrate the things that would make the event special: drinks and hors’deurves, auction, and dancing and desserts. The illustrations were made to paint the evening as fun and sophisticated.
The letterhead used a traditional format, but folded to mail in a more personal, note-sized envelope.
