The i20 Coupé is the 3 door sporty version of the New Generation i20, launched in the UK earlier this year. This was the first location shoot and brochure after a complete redesign project, which I was responsible for the past 4 months.
Hyundai brief was to bring this brochure to a younger audience, making good use of sporty and urban scenes. Time was very limited due to product arrival in the country and launching dates, so all the shoot had to take place in the UK during March.
This brochure brings to life all the improvements of the new design; better use of environment with a bigger crop and space for clever copy mixed with technical bits, without looking dense or dull.
Photography by Leon Hargreaves.