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About

We fine-tuned a strategy for Chambord that champions everyday triumphs as occasions to be celebrated.
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Recognized by its iconic, orb-shaped bottle, those who know this French, black raspberry liqueur consider it special - so special, in fact, that consumption is often reserved only for special occasions. So, how do you create balance for a brand to retain its specialness while simultaneously making it more accessible? We fine-tuned a strategy that champions everyday triumphs as occasions to be celebrated.