Brand identity for Luxembourg's e-commerce association
The five founding company members of Ecom.lu offered me the brief to design the identity of this national
e-commerce association. After developing several initial logo proposals, the final shopping bag concept was chosen by the majority as the most clever solution.
This brand mark captures the essence of the association using an unexpected visual twist, thus proving an effective and memorable logomark. The colours and overall look were then expanded and build upon to construct the full identity: website, business cards, banner and stationery. The project is an ongoing collaboration as the association continues to grow.
www.ecom.lu
