Experiential agency Cunning was tasked with promoting UFC's first series of competitions in Europe, primarily Britain and Northern Ireland through television and print. The aim was to create something appropriate for the European market while retaining the essence of the UFC brand. Under the supervision of the creative director I designed and delivered most of the press and outdoor materials, including a series of taxi livery and huge outdoor piece's for London, Belfast and the northern England. The black cab livery were perhaps the most challenging initially built in Photoshop for client approval and then entirely rebuilt in Illustrator for the production company. A challenging and interesting campaign that developed my design and production skills and a fun team to work with. Read Less