Problem
Each year ADCI, the Italian Art Directors Club, organizes Giovani Leoni, the competition that selects the national best creative talents in order to represent Italy at the Young Lions Competition during the Cannes Lions International Festival of Creativity. ADCI ask us for a call to action in order to promote the call for entries.
Solution
An ironic print campaign that jokes on Italian pride for the bidet. Especially towards France,
An ironic print campaign that jokes on Italian pride for the bidet. Especially towards France,
where the final phase of the Young Lions Competition is held every year.
AWARDS
Publication on BEST ADS
Publication on BEST ADS
