Packaging
Labels in the back of underwear
Customisable boxer shorts will be available while the campaign runs
Comebacks range: a limited edition set of underwer based on the shorts of Boxing Greats
In-store changing rooms for the launch of the campaign
In-store graphics
Flipbook (In-store free gift)
Posters advertising the event
Tickets to Topman's in-store event
Front of gift card
Reverse of gift card
Promotional game for the campaign
Punching machine to be placed around shoping centres
Please note: this is only a concept/proposal and not a real campaign.
Thanks