Anchor's merging with Panasonic resulted in a fusion of technological expertise and vast distribution
strength. Since Panasonic had stepped with stellar products in almost every business vertical of Anchor,
the requirement was to communicate how the power of two reputed brands unites to form a foundation of
Trust, Safety and Reliability.
A corporate AV was created for the distributors and sales professionals on the various products ranging from switches to accessories, wires to cables and other automation solutions. Today, Anchor offers a wide
range of more than 3000 exciting products across various product groups. These products are sold with the
help of 5000 dealers and 450,000 retail outlets.
