The Toyota HSD digital engagements debuted during the 2008 Detroit Motorshow. The project involved conceptual development of both the physical structure and also the stories, content, and user experience design. Working with content/interactive agency, Mindfield, and other GPJ designers, I wrote all content copy, concepted and beta tested the tactile and haptic technologies required to make users "part of the system" as an analog for the HSD system used on the second gen Prius. The program was so successful with auto show audiences, Toyota asked that GPJ take it on the road as a micro-tour ride & drive program called "Highway to the Future."