Continent is high-end bottled ice coffee brand based in Indonesia. Serve in a glass bottle that you can bring everywhere, designed for those who have an active lifestyle and adore coffee. As the bottle are made of glass, the coffee can be heated for in cold weather.
The inspiration came from the navigation system like maps and compass, also indirectly represent the active livestyle that our customers. The color tone used is vintage color and brown with retro yet modern style on all the design elements.
The logo of CONTINENT basically insiped from compass, so the arrow and line were incorporated in the design as represen- tation of compass with retro and modern style. Presented in one color tone, also can be reverse or in black and white if necessary.
The bottle are designed to have slim figure, with a straight but slighly curved angles so the shape gave strenght to the bottle so it minimize the production failure and save space in distribution. It also de- signed to be easily grab by the customers and keep even in pocket.
The glass bottle is made in transparent, and the cap is metal with gold-ish color tone. The output of the bottle are carefully design so its comfortable for the customer to drink it.
he CONTINENT iced coffee will have 5 flavours for the time being. Four of the label will use brown as the color of the text, only ‘Black Eye’ flavour will be in white text since its black coffee. The continent icon show where the coffee drink came from with the level of intensity below.
The Rendering show 5 different color of coffee inside and with the different label, the cap is finished with yellow- goldish matte finishing.
The label will be printed in transparent plastic so only the area with graphics are visible.
