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    About

    As part of NIVEA’s 100th birthday, Rihanna was engaged as the voice of the celebration to connect to a younger generation.
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A digital campaign to celebrate 100 years of NIVEA.
As part of NIVEA’s 100th birthday, Rihanna was engaged as the voice of the celebration to connect to a younger generation. We needed to make this audience stand up and take notice; to bring them closer to their idol, while offering them the chance to be part of something uniquely NIVEA. We needed to take NIVEA’s message of closeness to our audience, and to go where they are.
Video case.