A visually strong piece, reminding people of the basic benefit of a pocket book: They fit into your pocket.
Cannes Lions - Silver Lion Campaign - Outdoor :: "Saraiva" Pocket Books
Cannes Lions - Shortlist Campaign - Press :: "Saraiva" Pocket Books
Saraiva Pocket Books Photographic Project.
CCO: Guilherme Jahara
CCO: Guilherme Jahara
Creative Director: Antonio Nogueira (Mega) / Fabio Astolpho
Copywriter: Saulo Filho
Art Director: Denis Scorsato / Leandro Maciel (Jason)
Illustrator: Gabriel Bueno
Photographer: Moreno Gonçalves
Agency: F.Biz
