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    In my major project I investigated how to make sustainable graphic design more comprehensible and appealing to design students and professionals.… Read More
    In my major project I investigated how to make sustainable graphic design more comprehensible and appealing to design students and professionals. My final outcome introduces the process of designing backwards, a mental journey from the end-of-life of a product to its conceptual phase, as a sustainable approach to graphic design. As a final outcome, I wrote and designed two booklets, one aimed at design students and one for professionals. The student edition was handed out to all first year BA in Graphic Media Design (2012) students at London College of Communication, the professional edition has been sent to a selection of design studios in London. Read Less
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Designing backwards
Major project at London College of Communication

In my major project I investigated how to make sustainable graphic design more comprehensible and appealing to design students and professionals. My final outcome introduces the process of designing backwards, a mental journey from the end-of-life of a product to its conceptual phase, as a sustainable approach to graphic design.

As a final outcome, I wrote and designed two booklets, one aimed at students and the other at design professionals. The student edition was purchased by the college and handed out to all its first year Bachelor in Graphic Media Design (2012) students. The professional edition was sent to a selection of graphic design studios in London.  

The set of booklets was printed by London-based risography studio Dïtto Press in limited editions of 250 (student) and 50 (professional). They each came with three different cover papers. I bound and hand finished the entire print run. Risography is considered an environmentally-friendly and cost-effective printing method.

Following my major project, I participated in a sustainable graphic design workshop in January 2012, for the first year Bachelor in Graphic Media Design students at LCC. The day, organised by Sarah Temple and Monica Biagioli, started with lectures about sustainability in general and about sustainable print design, followed by a hands-on workshop about 'pretty garbage' and upcycling.