Why do you need to optimise your site for local search
SEO or search engine optimization is when a web developer, blog writer or columnists chooses specific keywords on a webpage in order to attract a certain kind of reader to that page.

These keywords words represent search terms that people are looking for on the web. For example, a very broad SEO term might be “restaurants.” Millions of people search for that term everyday, so if you have a restaurant, chances are pretty good it’s at least one of the words you’ll want to use in your online writing as well as your websites tags to draw readers to your site. However, the term is so broad that the chances of people finding you—especially if you have a new site and because there are so many people competing for that term—are rather slim."
 
Local SEO: The Solution to the Competition Problem
All is not lost, however, if you have a restaurant and want it to have a presence on the web. The key to getting people to find you is to include some local search engine optimization tricks on your website. This is actually pretty simple. Using the restaurant example, you’d want to add reference to the state or better yet the town in which you live in the title and the writings on your website. For example, if you live in Seattle, you may want to make sure that “restaurants in Seattle ” figures prominently in your site’s URL, page tabs, headings and written text. And since Seattle is so big and because there are so many restaurants there, you may even want to go further by going with a neighborhood in Seattle like “Seattle Capitol Hill restaurants.” Localizing in this way narrows down the number of people competing for your search term and ensures that the people who do find you are interested in buying what you have.
 
Getting Help
For those concerned about spending a lot of time on SEO matters in addition to the day-to-day running of a business, it may make sense to hire a company in your area that specializing in local SEO services. These companies know all about local SEO and can help free up your time. They also spend a good portion of their workday on this, so the downtime for you will be less, because you won’t be spending your free moments getting up-to-speed on this important facet of business. If nothing else, they can teach you how to localize the content on your website so that you get better traffic.
 
 
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Why do you need to optimise your site for local search
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Why do you need to optimise your site for local search

This articles was written on everything you need to know about local google search. How to optimize and how to setup.
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