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    Client: mJunction, Kolkata mJunction is India’s largest B2B e-commerce company. During recession, their CAGR was not as high as expected. The cl… Read More
    Client: mJunction, Kolkata mJunction is India’s largest B2B e-commerce company. During recession, their CAGR was not as high as expected. The client wanted to portray the company as an embodiment of fighting spirit. Hence a story-line with the communication takeaway ‘When the going gets tough, the tough get going.’ was coined. This message was communicated in the Annual Report using a graphic approach. The imagery was inspired by the Greek era, when rulers fought arduous battles. The Annual Report helped mJunction’s story be told in a gripping manner, while differentiating it from all the other Annual Reports published within the Tata Group. Read Less
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