We design and sell wall art that speaks to the millennial generation. Our customer ranges from the college grad setting up her first apartment to young mom's seeking to fill her home with understandable imagery that is colorful and inviting. Our customer wants a high-end product at a value, so the logo needs to hit on both sophistication and accessibility. For United States citizens reading this, think about placement of this product in a Nordstrom or Neiman's, but our customer will be seeing it in a more affordable retail concept.
