Matthew Ulstad's profile

Bentley Motors Inc.

Icon Design
BENTLEY MOTORS INC.
Crewe, England
 

Lead Design, Art Direction
Created at solve
 
I serve as lead designer on the Bentley Motors team at Solve.  Bentley Motors came to us at a pivotal point in both their marketing and branding.  They are rapidly trying to expand their brand presence and activity in what has become their largest market: The Americas.  In addition, their home team in Crewe, England has been working through a significant refresh of the Bentley visual identity to tackle more modern needs.  As design lead for our American team, I have worked in tandem with the UK team to flesh out and implement these new standards. In addition, I have pioneered the creation of additional visual assets and systems tailored to the needs of the Americas.
Specifications Iconography
Print Ad – Graphis Gold
Graphis Gold
Rich Media Film Edit
The preceeding work is a small yet diverse cross-section of work I have done for Bentley Motors. Further examples and discussion can be had upon request.  I will update this with more as I am able.
Bentley Motors Inc.
Published:

Bentley Motors Inc.

I serve as lead designer on the Bentley Motors team at Solve. Bentley Motors came to us at a pivotal point in both their marketing and branding. Read More

Published: